Product Manager, TBIO Crop Science
Juan Antonio Hernanz is the Product Manager at TBIO Crop Science in charge of the European, South American and Morocco markets, focused on market research and the promotion plan.
Well, Africa is a big current and potential market. Some issues need to be resolved like soil treatment, drought stress and fertilizer utilization. Right now, based on that, we promote our Asalis for salinity and Humikey for fertilizer utilization and soil rearing. Step-by-step we will introduce more products to this market.
The crops and the problems faced differ in different countries. How to make a reasonable
plan in accordance with local conditions and gradually develop products suitable for the local area is a big challenge.
I am going to talk about the new product developed based on Polypeptide. It’s very important because it shows the combination of different molecular weight peptides to achieve product orientation, and solves some problems of color transfer and flavor improvement.
Right now, I get most of my information on biotstimulant.com, to read more about interesting research - I suggest everyone checks it out.
As I talk with some friend, a new concept is interesting us. Right now, biostimulants care more for crops, but when we consider marketing, we should care more about the farmer or grower, this will be the key fact to accept the idea and use bisotimulants in the field.